Migration of Marketing Campaigns
Property matching
The following matching table will help you identify the property you need to use so that the data is available in the same property after migrating to the PA SDK.
For example, with the PA SDK, if you want to send the affiliation type, you will need to use at_aff_type instead of at_type which was used for the smarttag.
EMAIL MARKETING
| SMARTTAG | PA SDK |
|---|---|
| at_medium | at_medium |
| at_campaign | at_campaign |
at_emailtype* | at_email_type |
| at_creation | at_creation |
| at_send_date | at_email_send_date |
| at_link | at_email_link |
| at_recipient_id | at_email_recipient |
| at_recipient_list | at_email_recipient_list |
* In some cases, the src_campaign_group property was filled with the value sent in the at_emailtype parameter. Please use the property_key of the property that was previously filled with the SmartTag for a seemless migration. (the src_* prefix must be changed into at_* as explained in the migration page.)
ADVERTISING
| SMARTTAG | PA SDK |
|---|---|
| at_medium | at_medium |
| at_campaign | at_campaign |
| at_creation | at_creation |
| at_variant | at_variant |
| at_format | at_format |
| at_channel | at_ad_channel |
| at_general_placement | at_ad_general_placement |
| at_detail_placement | at_ad_detail_placement |
SPONSORED LINKS
| SMARTTAG | PA SDK |
|---|---|
| at_medium | at_medium |
| at_campaign | at_campaign |
at_platform* | at_sl_platform |
| at_creation | at_creation |
| at_variant | at_variant |
| at_network | at_sl_network |
| at_term | at_sl_term |
* In some cases, the src_campaign_group property was filled with the value sent in the at_platform parameter. Please use the property_key of the property that was previously filled with the SmartTag for a seemless migration. (the src_* prefix must be changed into at_* as explained in the migration page.)
AFFILIATION
| SMARTTAG | PA SDK |
|---|---|
| at_medium | at_medium |
| at_campaign | at_campaign |
| at_type | at_aff_type |
| at_identifier | af_aff_identifier |
| at_format | at_format |
| at_creation | at_creation |
| at_variant | at_variant |
Value matching
Some values were also transformed, you'll find the different rules below.
For example, sending an advertising format = "468" would result in the interface as the string "standard 468x60".
EMAIL MARKETING (Emailing type)
| SMARTTAG | PA SDK |
|---|---|
| EREC | acquisition |
| EPR | retention |
| ES | promotion |
ADVERTISING (Advertising type)
| SMARTTAG | PA SDK |
|---|---|
| ADC | click advertisement |
| ADI | banner advertisement |
| AD | advertisement |
ADVERTISING (Advertising format)
| SMARTTAG | PA SDK |
|---|---|
| 468 | standard 468x60 |
| sky320 | skyscraper 160x320 |
| sky600 | wide skyscraper 160x600 |
| rect180 | small rectangle 180x150 |
| rect300 | rectangle 300x250 |
| wide | leaderboard 728x90 |
| vert240 | vertical 120x240 |
| vert600 | vertical 120x600 |
| square | square 250x250 |
| popup | pop-up |
| popund | pop-under |
| 16-9 | 16/9° 320x180 |
| inter | interstitiel 800x600 |
| maxwid | maxi leaderboard 985x110 |
| intext | intext |
| rect336 | rectangle 336x280 |
ADVERTISING (Advertising general placement)
| SMARTTAG | PA SDK |
|---|---|
| GT | general rotation |
| HP | homepage |
| PHP | pre-homepage |
SPONSORED LINKS (Sponsored Link Networks)
| SMARTTAG | PA SDK |
|---|---|
| S | Search |
| C | Content |
| A | Action |
SPONSORED LINKS (Sponsored Link Platforms)
| SMARTTAG | PA SDK |
|---|---|
unclassified* | Sponsored links (unclassified) |
| goo | Google Adwords |
| ysm | Yahoo Search Marketing |
| miv | Miva |
| wan | Orange |
| msn | MSN |
| mir | Mirago |
| skl | Sklik |
| adf | AdFox |
| etg | eTarget |
| yan | Yandex |
| eba | Adcommerce (Ebay) |
| sal | Search Alliance |
| bin | Bing Ads |
| nav | Naver |
| bdu | Baidu |
| qwt | Qwant |
| waz | Waze |
| amz | Amazon |
| sez | Seznam |
| syn | Google Adsense |
* = represents everything that isn't on the list would be translated into the matching value.