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Standard events

Page display

Event name

page.display

Standard properties

PropertyType
pagestring
page_chapter1string
page_chapter2string
page_chapter3string
pa.sendEvent('page.display', {
'page' : 'page name',
'page_chapter1' : 'level 1',
'page_chapter2' : 'level 2',
'page_chapter3' : 'level 3'
});

Clicks

Event name

click.action / click.navigation / click.download / click.exit

Standard properties

PropertyType
clickstring
click_chapter1string
click_chapter2string
click_chapter3string
pa.sendEvent('click.action', {
'click' : 'click name',
'click_chapter1' : 'level 1',
'click_chapter2' : 'level 2',
'click_chapter3' : 'level 3'
});

Onsite Ads

Event name

publisher.impression / publisher.click / self_promotion.impression / self_promotion.click

Standard properties

PropertyTypePossible value
onsitead_type (required)stringPublisher / Self Promotion
onsitead_advertiserstring
onsitead_campaignstring
onsitead_categorystring
onsitead_creationstring
onsitead_detailed_placementstring
onsitead_formatstring
onsitead_general_placementstring
onsitead_urlstring
onsitead_variantstring
pa.sendEvent('publisher.impression', {
'onsitead_type' : 'Publisher',
'onsitead_advertiser' : 'Pitchfork',
'onsitead_campaign' : '2',
'onsitead_category' : 'HotDeals',
'onsitead_creation' : 'brand',
'onsitead_detailed_placement' : 'right',
'onsitead_format' : '336x280',
'onsitead_general_placement' : 'side',
'onsitead_url' : 'https://www.atinternet.com',
'onsitead_variant' : 'newbies'
});

Internal search engine

Result display

Event name

internal_search_result.display

Standard properties

PropertyType
ise_keywordstring
ise_pageint
pa.sendEvent('internal_search_result.display', {
'ise_keyword' : 'daft',
'ise_page' : 2
});

Result click

Event name

internal_search_result.click

Standard properties

PropertyType
ise_keywordstring
ise_click_rankint
ise_pageint
pa.sendEvent('internal_search_result.click', {
'ise_keyword' : 'daft',
'ise_click_rank' : 2,
'ise_page' : 1
});

MV Testing

Event name

mv_test.display

Standard properties

PropertyType
mv_creationstring
mv_teststring
mv_waveint
pa.sendEvent('mv_test.display', {
'mv_creation' : 'BlueTheme',
'mv_test' : 'NewUX',
'mv_wave' : 2
});