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Properties & metrics

Overview​

The columns parameter defines which properties and metrics to include in your API response. You can reference available properties and metrics from your Data Model configuration.

Parameters​

ParameterDescriptionValuesRequired
columnsArray of properties and metrics to retrieveArray of strings (property/metric names)Yes

Column Format​

  • Properties: Use the property key directly (e.g., "device_type")
  • Metrics: Use the metric key directly (e.g., "m_visits")
  • Period-specific metrics: Prefix with period identifier (e.g., "p1.m_visits")

Data Model Reference​

To find available properties and metrics, visit your Data Model and look for the property key.

Examples​

Example 1: Single period query​

Basic request with device type property and visits metric.

{
  "columns": ["device_type", "m_visits"]
}

Example 2: Multiple periods comparison​

Compare visits across different periods.

{
  "columns": ["device_type", "p1.m_visits", "p2.m_visits"]
}

Example 3: Multiple properties and metrics​

Comprehensive analysis with geography, device, and various metrics.

{
  "columns": [
    "geo_country", 
    "device_type", 
    "m_visits", 
    "m_users", 
    "m_bounce_rate"
  ]
}