AT Internet cookies

 

smarttag.js

NameLifetimeWho places the CookieFor which accountReasonTypeTechniqueIf deleted?Comments
atidvisitor6 months by default, modifiableAT InternetAT InternetList of numsites encountered by the visitor and storage of identified visitor informationAudience measurementHTTP cookieAddition of &vrn=1 to hits and lack of identified visitor information
atreman30 days by default, modifiableAT InternetClientKeeps a prior attribution campaign in memoryAudience measurementHTTP cookieNo more prior attribution campaigns
atredir30 seconds by default, modifiableAT InternetClientKeeps the information to transmit during a JS redirectAudience measurementHTTP cookieLoss of information to be transmitted during a redirect
atsession30 minutes by default, modifiableAT InternetClientList of new campaigns encountered during a visit, in order to avoid measuring the same campaign several timesAudience measurementHTTP cookieCampaigns already encountered during the visit can be sent again.
atuserid13 months by default, modifiableAT InternetAT InternetVisitor ID for client-side cookie sitesTrackingHTTP cookieNo unique visitor ID for client-side cookie sites
attvtreman30 days by default, modifiableAT InternetClientKeeps the TV Tracking prior attribution campaign in memoryAudience measurementHTTP cookieNo more TV Tracking prior attribution campaignsOutdated
attvtsession30 minutes by default, modifiableAT InternetClientList of TV Tracking campaigns encountered during a visitAudience measurementHTTP cookieTV Tracking campaigns already encountered during the visit can be sent again.Outdated
atwebosession30 minutes by default, modifiableAT InternetWeboramaStore Weborama data (last action, cID, errors)Audience measurementHTTP cookieWill call Weborama API again, which can lead to data inconsistency
 

xtcore.js

NameLifetimeWho places the CookieFor which accountReasonTypeTechniqueIf deleted?Comments
xtor1 to several days, 20-30 days by default, modifiableAT InternetClientKeeps a prior attribution campaign in memory.Audience measurementHTTP cookieNo more prior attribution campaigns
xtor + numsite1 to several days, 20-30 days by default, modifiableAT InternetClientKeeps the prior attribution campaign in memory. Attributed to a unique numsite (modifiable).Audience measurementHTTP cookieNo more prior attribution campaigns
xtdate1 to several days, 20-30 days by default, modifiableAT InternetClientDate of cookie placement for a prior attribution campaign, enables you to measure the length (duration) of the campaign’s attributionAudience measurementHTTP cookiePrior attribution duration is no longer calculated
xtdate + numsite1 to several days, 20-30 days by default, modifiableAT InternetClientDate of cookie placement for a prior attribution campaign, enables you to measure the length (duration) of the campaign’s attribution. Attributed to a unique numsite (modifiable).Audience measurementHTTP cookiePrior attribution duration is no longer calculated
xtgo30 secAT InternetAT InternetTechnical value determining the origin of a campaign transmitted during a JS redirect (xtsite=’redirect’)Audience measurementHTTP cookieFaulty processing of campaigns
xtord30 secAT InternetClientCampaign transmitted during a JS redirect (xtsite=’redirect’)Audience measurementHTTP cookieLoss of campaign to be transmitted during a redirect
xtocl30 minAT InternetClientList of new campaigns encountered during a visit, in order to avoid measuring the same campaign several times.Audience measurementHTTP cookieCampaigns already encountered during the visit can be sent again.
xtocl + numsite30 minAT InternetClientList of new campaigns encountered during a visit, in order to avoid measuring the same campaign several times. Attributed to a unique numsite (modifiable)Audience measurementHTTP cookieCampaigns already encountered during the visit can be sent again.
xtidcby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetAT InternetVisitor ID for intranet site, or when server-side cookies are disabled (ex: User-agent containing safari/iPhone/iPad/iPod)TrackingHTTP cookieNo more visitor ID in cases of disabled server-side cookies or intranet cookies.
xtvid30 minAT InternetClient partnersVisitor ID for partners, when enabled (xt48)Audience measurementHTTP cookieImpact on partner’s measurement
xtideby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetClientEmail subscriber ID, provided by the client campaignAudience measurementHTTP cookieLoss of email subscriber measurement
xtanby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetClientNumeric ID, provided by the client when a user logs on to the client’s siteAudience measurementHTTP cookieLoss of identified visitor measurement
xtan + numsiteby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetClientNumeric ID, provided by the client when a user logs on to the client’s site. Attributed to a unique numsite (modifiable).Audience measurementHTTP cookieLoss of identified visitor measurement
xtatby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetClientText ID, provided by the client when a user logs on to the client’s site.Audience measurementHTTP cookieLoss of identified visitor measurement
xtat + numsiteby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetClientText ID, provided by the client when a user logs on to the client’s site. Attributed to a unique numsite (modifiable).Audience measurementHTTP cookieLoss of identified visitor measurement
xtanrd30 secAT InternetClientNumeric ID retrieved from a redirect page (xtsite=’redirect’)Audience measurementHTTP cookieLoss of identified visitor measurement
xtatrd30 secAT InternetClientText ID retrieved from a redirect page (xtsite=’redirect’)Audience measurementHTTP cookieLoss of identified visitor measurement
xtantby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetAT InternetTechnical value linked to identified visitor management (xtan/xtat)Audience measurementHTTP cookieFaulty processing of identified visitor measurement
xtant + numsiteby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetAT InternetTechnical value linked to identified visitor management (xtan/xtat). Attributed to a unique numsite (modifiable).Audience measurementHTTP cookieFaulty processing of identified visitor measurement
xtref30 secAT InternetClientVisit source referrer to forward during a redirect (xtsite=’redirect’)Audience measurementHTTP cookieLoss of visit source referrer, the redirect page becomes the visit source
xtvalCZ45 secAT InternetAT InternetClickZone data (clicks/display zones/scrollview) for a click considered as navigation on the same domainAudience measurementHTTP cookieLoss of clickzone dataClickzone
xtvrnby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetAT InternetList of numsites encountered by the visitorAudience measurementHTTP cookieAddition of &vrn=1 to hits
xttvt30 minAT InternetAT InternetTV Tracking data related to the session/visitAudience measurementHTTP cookieLoss or faulty measurement of tvtracking during the visitTVTracking
xttvtr1 to several days, 30 days by default, modifiableAT InternetClientPrior attribution TV Tracking dataAudience measurementHTTP cookieLoss of prior attribution measurementTVTracking
xtatid30 minAT InternetAT InternetATConnect ID determining if it’s the first or second time the visitor has loaded the ATConnect file within 30 minutesAudience measurementHTTP cookieFaulty AT connect processingATConnect
xtwdby default, 10 years for old clients, 6 months for new clients, modifiableAT InternetWeboramaPartner data (timestamp), which we send to them based on the context (ATConnect)Audience measurementHTTP cookieLoss of data for the partnerATConnect
 

Server-side

NameLifetimeWho places the CookieFor which accountReasonTypeTechniqueIf deleted?Comments
idrxvr13 monthsAT InternetClientMain visitor ID (placed on .xiti.com in general)TrackingHTTP cookieChanges how we determine a visit/visitorserver-side cookies
tmst6 monthsAT InternetAT InternetTimestamp indicating date of placement of the main visitor ID cookie (placed on .xiti.com in general)TrackingHTTP cookieChanges how we determine a visit/visitorserver-side cookies
 

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Last update: 17/09/2019