AT Internet cookies

 

smarttag.js

Name Lifetime Who places the Cookie For which account Reason Type Technique If deleted? Comments
atidvisitor 6 months by default, modifiable AT Internet AT Internet List of numsites encountered by the visitor and storage of identified visitor information Audience measurement HTTP cookie Addition of &vrn=1 to hits and lack of identified visitor information
atreman 30 days by default, modifiable AT Internet Client Keeps a prior attribution campaign in memory Audience measurement HTTP cookie No more prior attribution campaigns
atredir 30 seconds by default, modifiable AT Internet Client Keeps the information to transmit during a JS redirect Audience measurement HTTP cookie Loss of information to be transmitted during a redirect
atsession 30 minutes by default, modifiable AT Internet Client List of new campaigns encountered during a visit, in order to avoid measuring the same campaign several times Audience measurement HTTP cookie Campaigns already encountered during the visit can be sent again.
atuserid 13 months by default, modifiable AT Internet AT Internet Visitor ID for first-party cookie sites Tracking HTTP cookie No unique visitor ID for first-party cookie sites
attvtreman 30 days by default, modifiable AT Internet Client Keeps the TV Tracking prior attribution campaign in memory Audience measurement HTTP cookie No more TV Tracking prior attribution campaigns Outdated
attvtsession 30 minutes by default, modifiable AT Internet Client List of TV Tracking campaigns encountered during a visit Audience measurement HTTP cookie TV Tracking campaigns already encountered during the visit can be sent again. Outdated
atwebosession 30 minutes by default, modifiable AT Internet Weborama Store Weborama data (last action, cID, errors) Audience measurement HTTP cookie Will call Weborama API again, which can lead to data inconsistency
 

xtcore.js

Name Lifetime Who places the Cookie For which account Reason Type Technique If deleted? Comments
xtor 1 to several days, 20-30 days by default, modifiable AT Internet Client Keeps a prior attribution campaign in memory. Audience measurement HTTP cookie No more prior attribution campaigns
xtor + numsite 1 to several days, 20-30 days by default, modifiable AT Internet Client Keeps the prior attribution campaign in memory. Attributed to a unique numsite (modifiable). Audience measurement HTTP cookie No more prior attribution campaigns
xtdate 1 to several days, 20-30 days by default, modifiable AT Internet Client Date of cookie placement for a prior attribution campaign, enables you to measure the length (duration) of the campaign’s attribution Audience measurement HTTP cookie Prior attribution duration is no longer calculated
xtdate + numsite 1 to several days, 20-30 days by default, modifiable AT Internet Client Date of cookie placement for a prior attribution campaign, enables you to measure the length (duration) of the campaign’s attribution. Attributed to a unique numsite (modifiable). Audience measurement HTTP cookie Prior attribution duration is no longer calculated
xtgo 30 sec AT Internet AT Internet Technical value determining the origin of a campaign transmitted during a JS redirect (xtsite=’redirect’) Audience measurement HTTP cookie Faulty processing of campaigns
xtord 30 sec AT Internet Client Campaign transmitted during a JS redirect (xtsite=’redirect’) Audience measurement HTTP cookie Loss of campaign to be transmitted during a redirect
xtocl 30 min AT Internet Client List of new campaigns encountered during a visit, in order to avoid measuring the same campaign several times. Audience measurement HTTP cookie Campaigns already encountered during the visit can be sent again.
xtocl + numsite 30 min AT Internet Client List of new campaigns encountered during a visit, in order to avoid measuring the same campaign several times. Attributed to a unique numsite (modifiable) Audience measurement HTTP cookie Campaigns already encountered during the visit can be sent again.
xtidc by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet AT Internet Visitor ID for intranet site, or when 3rd-party cookies are disabled (ex: User-agent containing safari/iPhone/iPad/iPod) Tracking HTTP cookie No more visitor ID in cases of disabled 3rd-party cookies or intranet cookies.
xtvid 30 min AT Internet Client partners Visitor ID for partners, when enabled (xt48) Audience measurement HTTP cookie Impact on partner’s measurement
xtide by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet Client Email subscriber ID, provided by the client campaign Audience measurement HTTP cookie Loss of email subscriber measurement
xtan by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet Client Numeric ID, provided by the client when a user logs on to the client’s site Audience measurement HTTP cookie Loss of identified visitor measurement
xtan + numsite by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet Client Numeric ID, provided by the client when a user logs on to the client’s site. Attributed to a unique numsite (modifiable). Audience measurement HTTP cookie Loss of identified visitor measurement
xtat by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet Client Text ID, provided by the client when a user logs on to the client’s site. Audience measurement HTTP cookie Loss of identified visitor measurement
xtat + numsite by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet Client Text ID, provided by the client when a user logs on to the client’s site. Attributed to a unique numsite (modifiable). Audience measurement HTTP cookie Loss of identified visitor measurement
xtanrd 30 sec AT Internet Client Numeric ID retrieved from a redirect page (xtsite=’redirect’) Audience measurement HTTP cookie Loss of identified visitor measurement
xtatrd 30 sec AT Internet Client Text ID retrieved from a redirect page (xtsite=’redirect’) Audience measurement HTTP cookie Loss of identified visitor measurement
xtant by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet AT Internet Technical value linked to identified visitor management (xtan/xtat) Audience measurement HTTP cookie Faulty processing of identified visitor measurement
xtant + numsite by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet AT Internet Technical value linked to identified visitor management (xtan/xtat). Attributed to a unique numsite (modifiable). Audience measurement HTTP cookie Faulty processing of identified visitor measurement
xtref 30 sec AT Internet Client Visit source referrer to forward during a redirect (xtsite=’redirect’) Audience measurement HTTP cookie Loss of visit source referrer, the redirect page becomes the visit source
xtvalCZ 45 sec AT Internet AT Internet ClickZone data (clicks/display zones/scrollview) for a click considered as navigation on the same domain Audience measurement HTTP cookie Loss of clickzone data Clickzone
xtvrn by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet AT Internet List of numsites encountered by the visitor Audience measurement HTTP cookie Addition of &vrn=1 to hits
xttvt 30 min AT Internet AT Internet TV Tracking data related to the session/visit Audience measurement HTTP cookie Loss or faulty measurement of tvtracking during the visit TVTracking
xttvtr 1 to several days, 30 days by default, modifiable AT Internet Client Prior attribution TV Tracking data Audience measurement HTTP cookie Loss of prior attribution measurement TVTracking
xtatid 30 min AT Internet AT Internet ATConnect ID determining if it’s the first or second time the visitor has loaded the ATConnect file within 30 minutes Audience measurement HTTP cookie Faulty AT connect processing ATConnect
xtwd by default, 10 years for old clients, 6 months for new clients, modifiable AT Internet Weborama Partner data (timestamp), which we send to them based on the context (ATConnect) Audience measurement HTTP cookie Loss of data for the partner ATConnect
 

3rd party

Name Lifetime Who places the Cookie For which account Reason Type Technique If deleted? Comments
idrxvr 13 months AT Internet Client Main visitor ID (placed on .xiti.com in general) Tracking HTTP cookie Changes how we determine a visit/visitor 3rd-party cookies
tmst 6 months AT Internet AT Internet Timestamp indicating date of placement of the main visitor ID cookie (placed on .xiti.com in general) Tracking HTTP cookie Changes how we determine a visit/visitor 3rd-party cookies
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Last update: 03/09/2018