Feeding the Analytics Suite Delta with “AS2 Tagging

 

AS2 Tagging and Analytics Suite 2

AS2 Tagging was designed to fuel the Analytics Suite 2.

The SmartTag.js JavaScript SDK, and the Android and IOS mobile SDKs, have methods dedicated to sending “hits”, HTTP requests composed of parameters known and controlled by AT Internet, allowing to generate audience measurement data designed for our historical data model.

 

Analytics Suite Delta

The Analytics Suite Delta is the logical progression to our Analytics Suite 2, a solution that has been continuously developed for over 20 years and endorsed by tens of thousands of customers. With its user-centric, ethical-by-design and value driven data model, the Analytics Suite Delta synthesises product & marketing analytics, while solving the serious data quality issues facing the industry.

An extensive, flexible and unified data model ensures you truly understand how users are interacting with your brand.

This solution can be fed in two ways.

 

Feeding the Analytics Suite Delta via AS2 Tagging

AS2 Tagging, originally designed to fuel Analytics Suite 2, is compatible with the new Analytics Suite Delta data model.

The requests generated by the SDKs, the “hits”, are today transformed at AT Internet to feed the two solutions at your disposal.

You will be able to find all the standard properties offered by AT Internet by using this tagging.

In case you want to take advantage of some of the possibilities offered by the new Analytics Suite Delta data model, and fill in custom properties on AS2 Tagging, methods have been made available to you.

These methods are offered as a transitional measure, to allow you to benefit from the advantages of the Analytics Suite Delta in the event that you are unable to migrate to Delta Tagging right away.

However, we strongly encourage you to migrate your existing tags to Delta Tagging.

 

Feeding the Analytics Suite Delta via Delta Tagging

Delta Tagging was designed to fuel the Analytics Suite Delta, through a tagging not based on hits, but on Events.

By implementing it, you will have the flexibility and power to take advantage of the full potential of the Analytics Suite Delta solution.

All information about the advantages of Delta Tagging vs AS2 Tagging is available in the dedicated section.

If you don’t need to feed Analytics Suite 2 anymore, you can now take it in hand and implement it!

Delta tagging only powers the Analytics Suite Delta solution.
In case you implement it, the Analytics Suite 2 solution will no longer be powered.

 

Compatibility table

  Delta Tagging (Events)AS2 Tagging 
Powered solution(s) Analytics Suite Delta

Analytics Suite Delta

Analytics Suite 2

❗ By using the event tagging “Delta Tagging” only, the Analytics Suite 2 solution will no longer be fuelled ❗
Standard analysis
  
Custom analysis
 Delta Tagging is essential to send personalized events
Marketing campaignsV1 (xtor) 
V2 (at_medium)🟧AS2 Tagging expects predetermined values within the “at_medium”
Certifications (ACPM)  
Last update: 21/09/2021